As YETI’s Senior Pixel Pusher, Alex is the final stop between a good photo and a great one. With an ambitious creative streak, he transforms images into something brighter, bolder, and unforgettable — art that works just as hard as the ads it serves. Before mastering the magic of post-production, Alex worked nearly every role on set, from lighting assistant to digital tech, giving him a deep, end-to-end understanding of the photography process. That behind-the-lens experience fuels his eye for detail and his knack for knowing exactly how to make a shot sing.